Thanks to everyone for your support. We've just been voted Discounter of the Year 2011.

Beating off tough competition, we scooped the accolade for the second time in three years. The award recognises our excellence in pricing, retail innovation, customer initiatives and impact on the discount retail sector.

Our-award winning philosophy of offering consumers brand quality products at consistently low prices is proving increasingly popular with consumers. Recent Kantar Worldpanel data shows that we have grown our UK grocery market share to a record 3.4%.

The Discounter of the Year accolade at The Grocer Gold Awards 2011 is the latest in a raft of award wins for us this year. Other awards included seeing off competition from the 'big four' to achieve third place in the Which? annual customer satisfaction supermarket survey, winning a Gold award at The Grocer Own Label Food & Drink awards and 15 awards at the International Wine and Spirit competition.

Wins such as these and recent The Grocer Gold Award are helping us to continually drive market growth.